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Operation Re-Information (O.R.I.), also known as Revo, was an electronic band from Pittsburgh, Pennsylvania, United States, recognized for pioneering the genre of laptronica, a performance modality where laptops are used as instruments on stage.[1] The group utilized their own custom-built software and played computer keyboards strapped around them like guitars to trigger music samples.[2] The songs were often noisy and repetitive and had a raw punk aesthetic. Beyond the confines of pre-sequenced digital music, O.R.I. transformed computers into dynamic stage instruments. The band was often compared to Kraftwerk and Devo.[3][4][5][6]
O.R.I. adopted a satirical business persona as a critique of corporate culture. They often performed wearing business suits and were fond of handing out business cards to fans and delivering absurdist corporate motivational speeches on stage. In interviews, they would often reiterate that rather than music, their primary goal was “information control through the science of re-information.”[7][8]
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